Quick overview
Covers product marketing frameworks for positioning, go-to-market planning, competitive analysis, and product launches. Implements April Dunford's positioning methodology alongside structured workflows for ICP definition, battlecard creation, and international market entry. Produces ready-to-use deliverables: positioning statements, battlecard documents, launch plans, and sales enablement assets.
Bundles April Dunford positioning, ICP scoring, competitive battlecards, and launch playbooks into one workflow instead of requiring separate frameworks or consultants for each.
Common tasks
- Writing a positioning statement for a new SaaS product
- Building competitive battlecards before a sales cycle
- Defining ICP and buyer personas for a Series A company
- Planning a tiered product launch with a week-by-week checklist
- Mapping GTM strategy for entering a new international market
Install paths
Primary command
openclaw install alirezarezvani/marketing-strategy-pmm
ClawHub installer
npx clawhub@latest install alirezarezvani/marketing-strategy-pmm
OpenClaw CLI
openclaw skills install alirezarezvani/marketing-strategy-pmm
Direct OpenClaw install
openclaw install alirezarezvani/marketing-strategy-pmm
Skill metadata
- Category: Marketing & Sales
- Language: Markdown
- Version: 2.1.1
- Security status: Benign
Review upstream source
The full public SKILL.md body is not directly fetchable for this entry right now, so this page is using the best available catalog metadata. Review the upstream source page for the latest files, version history, and security scan details: https://clawhub.ai/alirezarezvani/marketing-strategy-pmm
