Corporate Brand Guidelines Skill
This skill ensures all generated documents adhere to corporate brand standards for consistent, professional communication.
Brand Identity
Company: Acme Corporation
**Tagline**: "Innovation Through Excellence" **Industry**: Technology Solutions
Visual Standards
Color Palette
**Primary Colors**:
- **Acme Blue**: #0066CC (RGB: 0, 102, 204) - Headers, primary buttons
- **Acme Navy**: #003366 (RGB: 0, 51, 102) - Text, accents
- **White**: #FFFFFF - Backgrounds, reverse text
**Secondary Colors**:
- **Success Green**: #28A745 (RGB: 40, 167, 69) - Positive metrics
- **Warning Amber**: #FFC107 (RGB: 255, 193, 7) - Cautions
- **Error Red**: #DC3545 (RGB: 220, 53, 69) - Negative values
- **Neutral Gray**: #6C757D (RGB: 108, 117, 125) - Secondary text
Typography
**Primary Font Family**: Segoe UI, system-ui, -apple-system, sans-serif
**Font Hierarchy**:
- **H1**: 32pt, Bold, Acme Blue
- **H2**: 24pt, Semibold, Acme Navy
- **H3**: 18pt, Semibold, Acme Navy
- **Body**: 11pt, Regular, Acme Navy
- **Caption**: 9pt, Regular, Neutral Gray
Logo Usage
- Position: Top-left corner on first page/slide
- Size: 120px width (maintain aspect ratio)
- Clear space: Minimum 20px padding on all sides
- Never distort, rotate, or apply effects
Document Standards
PowerPoint Presentations
**Slide Templates**:
- **Title Slide**: Company logo, presentation title, date, presenter
- **Section Divider**: Section title with blue background
- **Content Slide**: Title bar with blue background, white content area
- **Data Slide**: For charts/graphs, maintain color palette
**Layout Rules**:
- Margins: 0.5 inches all sides
- Title position: Top 15% of slide
- Bullet indentation: 0.25 inches per level
- Maximum 6 bullet points per slide
- Charts use brand colors exclusively
Excel Spreadsheets
**Formatting Standards**:
- **Headers**: Row 1, Bold, White text on Acme Blue background
- **Subheaders**: Bold, Acme Navy text
- **Data cells**: Regular, Acme Navy text
- **Borders**: Thin, Neutral Gray
- **Alternating rows**: Light gray (#F8F9FA) for readability
**Chart Defaults**:
- Primary series: Acme Blue
- Secondary series: Success Green
- Gridlines: Neutral Gray, 0.5pt
- No 3D effects or gradients
PDF Documents
**Page Layout**:
- **Header**: Company logo left, document title center, page number right
- **Footer**: Copyright notice left, date center, classification right
- **Margins**: 1 inch all sides
- **Line spacing**: 1.15
- **Paragraph spacing**: 12pt after
**Section Formatting**:
- Main headings: Acme Blue, 16pt, bold
- Subheadings: Acme Navy, 14pt, semibold
- Body text: Acme Navy, 11pt, regular
Content Guidelines
Tone of Voice
- **Professional**: Formal but approachable
- **Clear**: Avoid jargon, use simple language
- **Active**: Use active voice, action-oriented
- **Positive**: Focus on solutions and benefits
Standard Phrases
**Opening Statements**:
- "At Acme Corporation, we..."
- "Our commitment to innovation..."
- "Delivering excellence through..."
**Closing Statements**:
- "Thank you for your continued partnership."
- "We look forward to serving your needs."
- "Together, we achieve excellence."
Data Presentation
**Numbers**:
- Use comma separators for thousands
- Currency: $X,XXX.XX format
- Percentages: XX.X% (one decimal)
- Dates: Month DD, YYYY
**Tables**:
- Headers in brand blue
- Alternating row colors
- Right-align numbers
- Left-align text
Quality Standards
Before Finalizing
Always ensure:
- Logo is properly placed and sized
- All colors match brand palette exactly
- Fonts are consistent throughout
- No typos or grammatical errors
- Data is accurately presented
- Professional tone maintained
Prohibited Elements
Never use:
- Clip art
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