Tech Marketing Framework

Skill by ara.so — Marketing Skills collection.

A comprehensive marketing framework that turns Claude Code and Codex into a senior product marketer for technical audiences. Provides identity guidelines, content standards, template docs, and autonomous skills for content generation, messaging workshops, and campaign optimization.

What It Does

This project provides:

• Identity and voice guidelines that prioritize technical accuracy over marketing fluff
• Content guidelines with strict standards for writing, formatting, and AI discoverability
• Template docs for product briefs, personas, competitive intel, and messaging
• Skills for content generation (email sequences, social posts, messaging workshops)
• Autoresearch for autonomous skill optimization via binary evals

Installation

Prerequisites: Claude Code CLI or OpenAI Codex CLI

# Install Claude Code CLI
npm install -g @anthropic-ai/claude-code

# Or install OpenAI Codex CLI
npm install -g @openai/codex

# Clone the framework into your project
git clone https://github.com/j1ngg/tech-marketing-framework.git
cd tech-marketing-framework

# Run Claude Code
claude

# Or run Codex
codex

Claude Code automatically loads claude.md and .claude/ directory. Codex automatically loads AGENTS.md and .agents/skills/ directory.

Project Structure

├── AGENTS.md                        # Codex repo instructions
├── claude.md                        # Claude Code instructions
├── .agents/skills/                  # Codex skill wrappers
├── .claude/
│   ├── rules/
│   │   └── content-guidelines.md    # Writing standards
│   ├── skills/                      # Marketing skill workflows
│   │   ├── messaging-positioning/
│   │   ├── social-posts/
│   │   ├── email/
│   │   ├── ads/
│   │   ├── sales-deck/
│   │   ├── blog/
│   │   ├── editorial-calendar/
│   │   ├── image/
│   │   ├── launch-roundup/
│   │   ├── producthunt-launch/
│   │   └── autoresearch/
│   └── agents/
│       ├── asset-reviewer.md
│       ├── ads-auditor.md
│       └── how-they-market.md
├── docs/
│   ├── inputs/                      # Product-specific templates
│   │   ├── product_brief.md
│   │   ├── target_personas.md
│   │   ├── messaging_positioning.md
│   │   ├── competitor_intel.md
│   │   ├── testimonials.md
│   │   └── brand_guidelines.md
│   └── reference/
│       └── channel_directory.md
└── output/                          # Generated assets
    ├── social/
    ├── blog/
    ├── email/
    ├── ads/
    ├── decks/
    ├── images/
    └── research/

Getting Started

1. Fill in Product Templates

Navigate to docs/inputs/ and complete these foundational documents:

# Edit product brief with your product details
vi docs/inputs/product_brief.md

# Define your target personas
vi docs/inputs/target_personas.md

# Add competitor intelligence
vi docs/inputs/competitor_intel.md

# Include approved customer testimonials
vi docs/inputs/testimonials.md

Required fields in product_brief.md:

• Product name and tagline
• Core problem solved
• Key features and capabilities
• Target audience
• Unique value proposition

Required fields in target_personas.md:

• Persona name and role
• Pain points
• Goals and success metrics
• Preferred channels
• Technical sophistication level

2. Run Your First Skill

In Claude Code, use slash commands:

/messaging-positioning

In Codex, use dollar sign or plain English:

$messaging-positioning

or simply ask:

Help me build a messaging framework for my product

Core Skills

Messaging & Positioning Workshop

Interactive workshop that builds your messaging foundation:

/messaging-positioning

Walks through four discovery sections:

1. Vision - Long-term company direction
2. Product - Capabilities and differentiation
3. Competitive - Market alternatives
4. Targeting - ICP and personas

Output: docs/inputs/messaging_positioning.md

Social Media Posts

Generate platform-optimized social content:

/social-posts

Supported platforms:

• LinkedIn (brand and personal accounts)
• Twitter/X (threads and standalone posts)

Process:

1. Select platform and account type
2. Provide source material (blog post, feature announcement, etc.)
3. Skill generates 3-5 variants optimized for each platform's audience

Output: output/social/[platform]-[timestamp].md

Email Sequences

Generate programmatic email sequences:

/email

Current support: Event follow-up sequences (post-conference, post-meeting, post-dinner)

4-email sequence structure:

Key rules:

• Real links only (no placeholders)
• Approved customers only (reads from testimonials.md)
• Programmatic personalization (shared context, not fabricated 1:1 details)

Output: output/email/[sequence-type]-[timestamp].md

Paid Ads Generator

Generate ad copy for Google, Meta, and LinkedIn:

/ads

Uses creative matrix: Topics × Personas × Angles

Supported platforms:

• Google Ads (Search, Display)
• Meta (Facebook, Instagram)
• LinkedIn Ads

Each variant includes:

• Headlines (platform character limits enforced)
• Descriptions
• Image/creative briefs
• Target audience mapping

Output: output/ads/[platform]-[timestamp].md

Sales Deck Builder

Create B2B sales narrative decks using April Dunford's methodology:

/sales-deck

8-step structure:

Phase 1: The Setup (Slides 1-10) - No product mentioned

1. Title/Thesis - Bold provocative insight
2. TLDR - Executive summary

3-4. Status Quo - Why current approach was rational 5-6. Disruption - What changed 7-8. Alternatives - Why other options fall short 9-10. Perfect World - New purchase criteria

Phase 2: Follow-Through (Slides 11-17)

1. Introduction - Product positioning

12-14. Differentiated Value - Capabilities mapped to criteria

1. Proof - Customer results
2. Objections (optional)
3. The Ask - CTA

Output:

• Markdown outline: output/decks/[product-name]-sales-deck.md
• PPTX file: output/decks/[product-name]-sales-deck.pptx

Blog Post Generator

Generate SEO and AEO optimized blog posts:

/blog

Supported blog types:

Every blog includes:

• TLDR section (LLM-extractable)
• Metadescription (<160 chars)
• FAQ section (3-5 questions, AEO optimized)
• Schema markup suggestions
• Internal linking recommendations
• Visual callout flags

Tri-publish variants:

• Website/blog (long-tail keywords, schema)
• LinkedIn Pulse (DR 98 domain, LLM citations)
• X article (For You feed optimization)

Output: output/blog/[title-slug]-[timestamp].md

Editorial Calendar

Build a monthly rolling content plan using MKT1 methodology:

/editorial-calendar

Workshop sections:

1. Business Context - Goals, revenue levers, GTM motion
2. Perceptions - What audience should say about you
3. Content Pillars & Audience - Topics, channels, formats
4. Capacity - Team size, cadence, backlog
5. Product & Market Context - Launches, events, competitive moves

Output artifacts:

• 3-Month Theme Roadmap
• 4-Week Editorial Calendar
• Monthly Refresh Checklist

Output: output/editorial/[month]-editorial-calendar.md

Product Hunt Launch

Generate complete Product Hunt launch package:

/producthunt-launch

Generated assets:

• Product name and tagline
• Description (260 chars)
• Gallery images brief (3 required)
• First comment (detailed walkthrough)
• Hunter outreach template
• 8-week launch timeline with milestones

Output: output/launch/producthunt-[product-name].md

Agents

Asset Reviewer

Reviews generated assets against content guidelines:

/asset-reviewer

Point it at any generated asset in output/ to get compliance scoring.

Ads Auditor

Audits ad performance with health scoring:

/ads-auditor

Requires ad performance data (CSV export from ad platform).

Competitive Intelligence

Analyzes how others market similar products:

/how-they-market

Input: Competitor URL or product name

Output: output/research/competitor-[name]-analysis.md

Configuration

Environment Variables

If using image generation skill (requires MCP):

# .env
ANTHROPIC_API_KEY=your_api_key_here

Brand Guidelines

Customize voice and style in docs/inputs/brand_guidelines.md:

## Voice Principles

- Technical accuracy over marketing fluff
- Show, don't tell (code examples, not promises)
- Developers are sophisticated buyers

## Writing Rules

- Use active voice
- Lead with the insight
- No empty superlatives

Content Guidelines

The framework enforces strict content standards defined in .claude/rules/content-guidelines.md:

Core principles:

• Technical accuracy is non-negotiable
• No marketing fluff or empty superlatives
• Code examples must be real and runnable
• Claims require proof (links, customer quotes, data)

Formatting standards:

• Markdown-first
• Archetypal phrasing for LLM extraction
• Answer-first structure
• Schema markup where applicable

Common Workflows

Launch a New Feature

# 1. Update product brief with new feature
vi docs/inputs/product_brief.md

# 2. Generate feature announcement blog
/blog

# 3. Create social promotion
/social-posts

# 4. Build email sequence
/email

# 5. Update sales deck
/sales-deck

Quarterly Marketing Refresh

# 1. Run messaging workshop
/messaging-positioning

# 2. Build editorial calendar
/editorial-calendar

# 3. Generate ad variants
/ads

# 4. Review all assets
/asset-reviewer

Competitive Response

# 1. Analyze competitor marketing
/how-they-market

# 2. Update competitive intel
vi docs/inputs/competitor_intel.md

# 3. Refresh messaging
/messaging-positioning

# 4. Generate new ad variants
/ads

Advanced Features

Autoresearch (Skill Optimization)

The framework includes a meta-skill that autonomously optimizes other skills:

/autoresearch

How it works:

1. Runs target skill multiple times with variations
2. Applies binary evals to outputs
3. Updates skill definition based on what works
4. Commits improvements

Output: output/research/autoresearch-[skill-name]-[timestamp].md

Skill Builder

Create new custom skills:

/skill-builder

Walks through skill creation workflow and generates new skill definition in .claude/skills/.

Troubleshooting

Skills Not Loading

Claude Code:

# Verify claude.md exists
ls -la claude.md

# Verify .claude directory structure
ls -la .claude/skills/

Codex:

# Verify AGENTS.md exists
ls -la AGENTS.md

# Verify .agents directory structure
ls -la .agents/skills/

Missing Product Context

Skills pull from docs/inputs/. If getting generic output:

# Check which templates are filled in
ls -la docs/inputs/

# Minimum required: product_brief.md and target_personas.md

Generated Content Too Generic

Ensure you've completed:

1. messaging_positioning.md - Provides voice and positioning
2. testimonials.md - Provides proof points
3. competitor_intel.md - Provides differentiation context

Image Generation Fails

Image skill requires MCP (Model Context Protocol) setup:

# Verify MCP is configured
claude mcp status

# Check API key is set
echo $ANTHROPIC_API_KEY

Best Practices

1. Start with messaging workshop - Run /messaging-positioning before generating assets
2. Keep inputs updated - Treat docs/inputs/ as source of truth
3. Review generated assets - Always run /asset-reviewer before publishing
4. Maintain testimonials - Add new customer quotes to testimonials.md regularly
5. Refresh competitive intel - Run /how-they-market quarterly
6. Version control outputs - Commit generated assets for team review
7. Use tri-publish strategy - Maximize content ROI with blog → LinkedIn Pulse → X

File Locations

All generated assets go to output/ directory:

output/
├── social/           # Social media posts
├── blog/            # Blog posts and articles
├── email/           # Email sequences
├── ads/             # Ad copy and creative briefs
├── decks/           # Sales and pitch decks
├── images/          # Generated marketing images
└── research/        # Competitive analysis and autoresearch

Template inputs live in docs/inputs/:

docs/inputs/
├── product_brief.md
├── target_personas.md
├── messaging_positioning.md
├── competitor_intel.md
├── testimonials.md
└── brand_guidelines.md