seo-geo-claude-skills

Skill by ara.so — Marketing Skills collection.

Overview

seo-geo-claude-skills is a comprehensive library of 20 specialized skills that enable AI coding agents to perform Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) tasks. Each skill follows a standard contract and includes built-in quality benchmarks: CORE-EEAT (80-item content quality framework) and CITE (40-item domain authority framework).

The library is organized into five phases: Research, Build, Optimize, Monitor, and Cross-cutting protocol skills. All skills work with user-provided data (Tier 1) and optionally integrate with external tools via MCP connectors.

Installation

Claude Code

/plugin marketplace add aaron-he-zhu/seo-geo-claude-skills

ClawHub.ai / OpenClaw

clawhub install aaron-he-zhu/seo-geo-claude-skills
# Or install individual skills:
clawhub install aaron-he-zhu/keyword-research

Generic Agent Skills Hosts (skills.sh)

npx skills add aaron-he-zhu/seo-geo-claude-skills

# Install single skill:
npx skills add aaron-he-zhu/seo-geo-claude-skills -s keyword-research

Gemini CLI

gemini extensions install https://github.com/aaron-he-zhu/seo-geo-claude-skills

Qwen Code

qwen extensions install https://github.com/aaron-he-zhu/seo-geo-claude-skills

Amp

amp skill add aaron-he-zhu/seo-geo-claude-skills

Kimi Code CLI

kimi plugin install https://github.com/aaron-he-zhu/seo-geo-claude-skills.git

Core Commands

The library provides user-facing slash commands for common workflows:

/aaron:auto - Automatically routes to the best skill based on your goal (recommended starting point)
/aaron:max - Maximum-depth exhaustive analysis mode
/aaron:discover - Keyword research workflow
/aaron:compete - Competitor analysis
/aaron:map - SERP and content gap analysis
/aaron:brief - Generate content briefs
/aaron:write - SEO-optimized content creation
/aaron:series - Multi-article content series planning
/aaron:refresh - Update existing content
/aaron:publish - Content quality gate (CORE-EEAT)
/aaron:audit - On-page SEO audit
/aaron:visibility - Schema markup and meta optimization
/aaron:tech - Technical SEO checks
/aaron:authority - Domain authority audit (CITE)
/aaron:watch - Rank tracking
/aaron:report - Performance reporting
/aaron:remember - Memory management (HOT/WARM/COLD)

Maintenance Commands

/aaron:skillify - Review proposed skills or routes
/aaron:evolve - Controlled library changes from evidence
/aaron:guard - Maintainer validation

Skill Structure

Each skill follows this contract:

Quick Start - Immediate activation instructions
Skill Contract - Expected inputs/outputs
Handoff Summary - What to pass to next skill
Data Sources - Where data comes from (user, tools, memory)
Instructions - Step-by-step execution
Reference Materials - Supporting frameworks
Next Best Skill - Recommended workflow progression

The 20 Skills

Research Phase

keyword-research - Discover and prioritize keywords

# Natural language trigger:
"Research keywords for my SaaS product targeting small teams"

# Or direct command:
/aaron:discover "project management software"

competitor-analysis - Analyze competitor SEO strategies

/aaron:compete https://competitor.com

serp-analysis - Analyze search engine results pages

/aaron:map "best project management tools 2024"

content-gap-analysis - Find missing content opportunities

"Find content gaps between my site and competitors for 'team collaboration'"

Build Phase

seo-content-writer - Create SEO-optimized content

/aaron:write "How to improve team productivity with async communication"

geo-content-optimizer - Optimize for AI citation (Perplexity, ChatGPT)

"Optimize this article for AI search engines and citations"

meta-tags-optimizer - Generate optimized meta tags

/aaron:visibility --meta https://example.com/blog/post

schema-markup-generator - Create structured data markup

/aaron:visibility --schema https://example.com/product/widget

Optimize Phase

on-page-seo-auditor - Audit individual pages

/aaron:audit https://example.com/blog/my-article

technical-seo-checker - Check technical SEO issues

/aaron:tech https://example.com

internal-linking-optimizer - Improve internal link structure

"Suggest internal linking improvements for my blog posts about productivity"

content-refresher - Update and improve existing content

/aaron:refresh https://example.com/old-blog-post

Monitor Phase

rank-tracker - Track keyword rankings

/aaron:watch --keywords "project management,team collaboration,async tools"

backlink-analyzer - Analyze backlink profile

"Analyze backlinks for example.com"

performance-reporter - Generate performance reports

/aaron:report --weekly

alert-manager - Configure and manage alerts

"Set up alerts for ranking drops > 3 positions"

Cross-cutting Protocol Skills

content-quality-auditor - 80-item CORE-EEAT quality gate

/aaron:publish https://example.com/draft-article

domain-authority-auditor - 40-item CITE trust assessment

/aaron:authority https://example.com

entity-optimizer - Build canonical entity profiles

"Create entity profile for [Company Name] with knowledge graph optimization"

memory-management - HOT/WARM/COLD project memory + wiki layer

/aaron:remember compile wiki "content strategy"
/aaron:remember query "what keywords did we target last month?"

Working with Memory (v9.9.9+)

The library maintains three memory tiers:

HOT - Active session state (current outputs, open loops)
WARM - Recent project context (skills, routes, evidence)
COLD - Long-term archive (retired files, wiki history)

Wiki Layer Workflow

Phase 1 (Automatic): Index auto-refreshes at memory/wiki/index.md

Phase 2 (Manual Compilation):

# When you have ≥3 WARM files on a topic:
"Compile a wiki page on our content strategy for Q1"
"Synthesize what we know about keyword targeting"

# Handle contradictions when prompted:
# (a) Accept version A
# (b) Accept version B  
# (s) Skip/postpone
# (i) Ignore permanently

Phase 3 (Retirement):

# Preview retirement candidates:
/aaron:guard --wiki --retire-preview

# After confirmation, WARM files move to memory/archive/

# Recover if needed:
/aaron:remember recover wiki
# Or directly:
bash scripts/recover-retired-warm.sh

Clean restart:

rm -rf memory/wiki/  # Reverts cleanly, preserves COLD history

Quality Frameworks

CORE-EEAT (80 items)

Content quality benchmark covering:

Credibility
Originality
Relevance
Expertise
Experience
Authoritativeness
Trustworthiness

Used by: content-quality-auditor, seo-content-writer, geo-content-optimizer

CITE (40 items)

Domain authority benchmark covering:

Credibility signals
Influence metrics
Trust indicators
Expertise markers

Used by: domain-authority-auditor, backlink-analyzer

Common Workflows

Full SEO Campaign

# 1. Research
/aaron:discover "target keyword topic"
/aaron:compete https://competitor.com
/aaron:map "target keyword"

# 2. Build
/aaron:brief "article topic based on research"
/aaron:write "article title from brief"
/aaron:visibility --meta --schema

# 3. Quality gate
/aaron:publish https://example.com/new-article

# 4. Optimize
/aaron:audit https://example.com/new-article
/aaron:tech https://example.com

# 5. Monitor
/aaron:watch --keywords "keyword1,keyword2,keyword3"
/aaron:report --weekly

GEO Optimization

# Optimize content for AI citations (Perplexity, ChatGPT, etc.)
"Optimize this article for generative engine optimization"
/aaron:visibility --geo https://example.com/article

# Entity-first approach:
"Create entity profile for [Brand/Topic]"
"Optimize content hub around [Entity] for AI discoverability"

Content Refresh

/aaron:refresh https://example.com/old-article
# Analyzes current performance
# Suggests content updates
# Identifies new keyword opportunities
# Recommends internal linking improvements

Configuration

Environment Variables

# Optional external tool connectors (see CONNECTORS.md):
export SERP_API_KEY=${SERP_API_KEY}
export AHREFS_API_KEY=${AHREFS_API_KEY}
export SEMRUSH_API_KEY=${SEMRUSH_API_KEY}
export GSC_CREDENTIALS_PATH=${GSC_CREDENTIALS_PATH}

# Memory persistence (default: ./memory):
export AARON_MEMORY_PATH=${AARON_MEMORY_PATH}

All skills work at Tier 1 (user-provided data) without any external API keys.

Connector Tiers

Tier 1: User provides data (copy-paste, screenshots, files)
Tier 2: Fetch-only tools (cURL, Puppeteer, read-only APIs)
Tier 3: Premium APIs with write access (publish, modify, delete)

See CONNECTORS.md for full MCP integration details.

Troubleshooting

Command Not Found

# If /aaron:* commands don't work:
/aaron:auto "your original request"
# The auto command will route to the correct skill

Old /seo:* Commands

# Breaking rename in v9.9.9
# Convert old commands:
/aaron:auto /seo:audit-page https://example.com/blog/post
# Returns: /aaron:audit https://example.com/blog/post

Memory Conflicts

# If wiki contradictions pile up:
/aaron:remember query "contradictions"
# Resolve via (a)/(b)/(s)/(i) prompts

# Nuclear option - clean restart:
rm -rf memory/wiki/
# Next session rebuilds from WARM

Skill Routing Issues

# Review available skills and routes:
/aaron:skillify

# Check current memory state:
/aaron:remember query "last 5 skills used"

# Validate library health:
/aaron:guard --validate

Advanced Usage

Custom Skill Chaining

# Explicit skill sequence:
"Use keyword-research, then competitor-analysis, then seo-content-writer for 'project management automation'"

Batch Operations

# Audit multiple pages:
/aaron:audit https://example.com/page1
/aaron:audit https://example.com/page2
/aaron:audit https://example.com/page3

# Or natural language:
"Audit all pages in sitemap.xml for on-page SEO"

Report Customization

/aaron:report --weekly --format=json --output=reports/
/aaron:report --monthly --include-competitors --email

Best Practices

Start with /aaron:auto - Let the library route your request automatically
Use memory-management - Compile wiki pages once you have recurring topics
Quality gate everything - Run /aaron:publish before publishing content
Monitor continuously - Set up /aaron:watch alerts for key metrics
Document decisions - Memory layer captures why you chose specific strategies
Combine auditors - Use both content-quality-auditor (80 items) + domain-authority-auditor (40 items) for complete assessment

Files and Directory Structure

seo-geo-claude-skills/
├── commands/              # Slash command definitions
├── research/             # Research phase skills
│   ├── keyword-research/
│   ├── competitor-analysis/
│   ├── serp-analysis/
│   └── content-gap-analysis/
├── build/                # Build phase skills
│   ├── seo-content-writer/
│   ├── geo-content-optimizer/
│   ├── meta-tags-optimizer/
│   └── schema-markup-generator/
├── optimize/             # Optimize phase skills
│   ├── on-page-seo-auditor/
│   ├── technical-seo-checker/
│   ├── internal-linking-optimizer/
│   └── content-refresher/
├── monitor/              # Monitor phase skills
│   ├── rank-tracker/
│   ├── backlink-analyzer/
│   ├── performance-reporter/
│   └── alert-manager/
├── cross-cutting/        # Protocol skills
│   ├── content-quality-auditor/
│   ├── domain-authority-auditor/
│   ├── entity-optimizer/
│   └── memory-management/
├── references/           # Frameworks and benchmarks
│   ├── core-eeat-benchmark.md
│   ├── cite-domain-rating.md
│   ├── auditor-runbook.md
│   └── skill-contract.md
├── scripts/              # Helper scripts
│   └── recover-retired-warm.sh
└── memory/               # Memory persistence
    ├── wiki/
    ├── archive/
    └── index.md

License

Apache License 2.0

seo-geo-claude-skills

seo-geo-claude-skills

Overview

Installation

Claude Code

ClawHub.ai / OpenClaw

Generic Agent Skills Hosts (skills.sh)

Gemini CLI

Qwen Code

Amp

Kimi Code CLI

Core Commands

Maintenance Commands

Skill Structure

The 20 Skills

Research Phase

Build Phase

Optimize Phase

Monitor Phase

Cross-cutting Protocol Skills

Working with Memory (v9.9.9+)

Wiki Layer Workflow

Quality Frameworks

CORE-EEAT (80 items)

CITE (40 items)

Common Workflows

Full SEO Campaign

GEO Optimization

Content Refresh

Configuration

Environment Variables

Connector Tiers

Troubleshooting

Command Not Found

Old /seo:* Commands

Memory Conflicts

Skill Routing Issues

Advanced Usage

Custom Skill Chaining

Batch Operations

Report Customization

Best Practices

Files and Directory Structure

Further Reading

License

Recommended skills