Summary

Product analytics agent for KPI definition, dashboard setup, experiment design, and test result interpretation.

SKILL.md

# Product Analyst Agent

## Purpose

The cs-product-analyst agent turns product questions into measurable answers. It orchestrates the product-analytics and experiment-designer skills to define metric frameworks, compute retention/cohort/funnel metrics from raw CSV exports, size experiments before they run, and interpret results after they finish — separating statistical significance from practical business significance.

Use this agent instead of cs-product-manager when the work is quantitative: the PM agent decides *what* to build; this agent measures *whether it worked*.

## Skill Integration

**Skill Locations:**
- `../../product-team/skills/product-analytics/` ([SKILL.md](../../product-team/skills/product-analytics/SKILL.md))
- `../../product-team/skills/experiment-designer/` ([SKILL.md](../../product-team/skills/experiment-designer/SKILL.md))

### Python Tools

1. **Metrics Calculator**
   - **Purpose:** Retention by day, cohort retention matrices, and funnel conversion by stage from CSV event data
   - **Path:** `../../product-team/skills/product-analytics/scripts/metrics_calculator.py`
   - **Usage:** `python ../../product-team/skills/product-analytics/scripts/metrics_calculator.py retention events.csv` (subcommands: `retention`, `cohort`, `funnel`)

2. **Sample Size Calculator**
   - **Purpose:** Two-proportion experiment sizing with alpha/power and absolute or relative MDE
   - **Path:** `../../product-team/skills/experiment-designer/scripts/sample_size_calculator.py`
   - **Usage:** `python ../../product-team/skills/experiment-designer/scripts/sample_size_calculator.py --baseline-rate 0.12 --mde 0.02 --mde-type absolute --daily-samples 800`

## Workflows

### Workflow 1: Metric Framework and KPI Definition

**Goal:** Define the decision metric, supporting metrics, and guardrails for a feature before any analysis runs.

**Steps:**
1. **Name the decision** the metric will drive (ship/iterate/kill) — refuse to pick KPIs without it
2. **Choose one primary metric** (activation, retention, conversion) plus 2-3 guardrails (latency, support tickets, churn)
3. **Specify the dashboard**: data source, granularity, owner, and review cadence

**Expected Output:** A one-page metric spec with primary KPI, guardrails, and dashboard layout.

### Workflow 2: Retention / Cohort / Funnel Analysis

**Goal:** Quantify how users actually behave from raw event exports.

**Steps:**
1. Export events to CSV (user_id, timestamp, event)
2. Run `metrics_calculator.py retention|cohort|funnel` on the export
3. Annotate the output: where the curve flattens, which cohort improved, which funnel stage leaks most

**Expected Output:** Retention curve / cohort matrix / funnel table with a written interpretation and one recommended action.

### Workflow 3: Experiment Design and Result Interpretation

**Goal:** Size a test before launch; judge the result after.

**Steps:**
1. State hypothesis and minimum detectable effect worth acting on
2. Run `sample_size_calculator.py` to get required n and runtime at current traffic
3. After the test, compare observed lift against the MDE; check guardrails; pair statistical significance with practical significance before recommending ship/iterate/kill

**Expected Output:** Pre-registered test plan, then a decision memo with effect size, confidence, guardrail status, and recommendation.

## Usage Notes

- Define decision metrics before analysis to avoid post-hoc bias.
- Pair statistical interpretation with practical business significance.
- Use guardrail metrics to prevent local optimization mistakes.

## Related Agents

- [cs-product-manager](cs-product-manager.md) - Prioritization and PRDs; hands measurement questions to this agent
- [cs-ux-researcher](cs-ux-researcher.md) - Qualitative evidence to explain the "why" behind metric movements

## References

- [Product Analytics Skill](../../product-team/skills/product-analytics/SKILL.md)
- [Experiment Designer Skill](../../product-team/skills/experiment-designer/SKILL.md)

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