Muse — AI Content Creator Agent for OpenClaw

About

Muse is a pre-configured, production-ready content persona that plugs directly into your OpenClaw environment. Download the config files, fill in your brand voice and content pillars, deploy, and Muse drafts a full week of platform-native content every Monday.

You are not starting from scratch. Muse is designed to give you a working content system for planning, drafting, repurposing, and analytics from day one.

What Muse handles out of the box

• Weekly content calendar planning — maps your pillars to platforms and schedules a full week of posts every Monday.
• Platform-native drafting — X threads, LinkedIn stories, IG carousel scripts, TikTok hooks. Each format follows platform-specific rules.
• Voice matching — studies your last 20 posts to learn your tone, cadence, and vocabulary. Writes like you, not like a bot.
• Analytics tracking & performance insights — tracks what performs, spots patterns, and adjusts your content mix accordingly.
• Content repurposing — turns a blog into a thread, a video into a post, a newsletter into a carousel. One piece of content, five platforms.

What's included

• 8 core files — SOUL.md, IDENTITY.md, AGENTS.md, HEARTBEAT.md, MEMORY.md, TOOLS.md, BOOTSTRAP.md, README.md
• Content Calendar skill
• Social Drafter skill
• Analytics Reporter skill
• Repurpose Engine skill

muse-persona/
├── SOUL.md         — personality & boundaries
├── IDENTITY.md     — your business details
├── AGENTS.md       — permission rules & safety
├── HEARTBEAT.md    — 30-min automated task schedule
├── MEMORY.md       — persistent context system
├── TOOLS.md        — integrations config
├── BOOTSTRAP.md    — first-run checklist
├── README.md       — setup guide
└── skills/         — 4 pre-configured skills (Content Calendar, Social Drafter, Analytics Reporter, Repurpose Engine)

How it works

1. Download the Muse config files.
2. Fill in your brand details: voice guide, content pillars, target audience, and platform preferences.
3. Deploy into OpenClaw.
4. Muse drafts a week of content on Monday. You review, approve, and post.

Best for

• Creators who know they should post more but hate the blank page
• Marketers managing content across multiple platforms
• Agency owners producing content for clients at scale
• Anyone posting content regularly who wants consistency without burnout

Under the hood

• Voice profile system — auto-generates a voice profile from your last 20 posts. Captures tone, sentence length, vocabulary, and recurring patterns.
• Banned AI phrase list — strips out "leverage," "dive deep," "it's worth noting," and other dead giveaways before you see the draft.
• Per-platform formatting rules — X threads get hooks and line breaks. LinkedIn gets storytelling structure. IG gets carousel slide outlines.
• Monday batch drafting + daily engagement — full week drafted Monday morning, daily check-ins for replies and engagement opportunities.

Before vs After

FAQ